新股申购 | 傲基股份(02519)今日起招股 入场费4,727.20港元

傲基股份：港股新星，启航跨境电商新篇章
一、公司概况
傲基股份作为一家专注于家居家具跨境电商业务的企业，近年来在业界崭露头角。公司成立于2010年，旗下拥有ALLEWIE、IRONCK、LIKIMIO、SHACERLIN、HOSTACK及FOTOSOK等多个家具家居品牌，致力于通过高品质的产品和卓越的服务，满足全球消费者的家居需求。
二、招股信息概览
根据最新发布的招股信息，傲基股份于2024年10月31日至11月5日进行招股，拟全球发售2989.47万股H股。本次招股中，香港公开发售占约10%，国际发售占约90%。发售价区间为每股发售股份14.56港元至15.60港元，每手300股。预期H股将于2024年11月8日正式在港交所上市。此次招股引入了乐舱物流等基石投资者，为公司的未来发展奠定了坚实的基础。
三、竞争优势
1.品牌优势：拥有多个知名家具家居品牌，产品品质卓越，深受消费者喜爱。
2.渠道优势：销售渠道多元化，不仅限于亚马逊，还积极拓展其他电商平台，降低单一渠道风险。
3.物流优势：通过旗下深圳西邮智仓科技有限公司，拓展海外物流网络，提供中大型商品的国际物流解决方案，有效降低物流成本，提升物流效率。
4.市场优势：专注于家具家居这一核心品类，市场定位清晰，能够精准捕捉消费者需求，提供个性化的产品和服务。
四、财务数据与业绩表现
近年来，傲基股份的财务数据与业绩表现亮眼。尽管在“亚马逊封号事件”后遭遇了一定的经营压力，但公司迅速调整战略，实现了业绩的稳步回升。根据公司披露的数据，2022年公司实现收入71亿元，年内利润2.23亿元；2023年收入进一步上升至86.83亿元，净利润达到5.2亿元。这一业绩表现充分展示了公司的盈利能力和发展潜力。
五、市场前景
随着全球电商市场的不断发展和消费者购物习惯的改变，跨境电商行业将迎来更加广阔的发展空间。傲基股份作为行业内的佼佼者，将继续秉承“精品+品牌”的发展路线，专注于提高产品质量和品牌影响力。同时，公司还将积极拓展国际市场，加强与全球电商平台的合作，推动业务的持续增长。
六、结语
傲基股份作为港股新股，其招股信息备受关注。公司凭借卓越的品牌优势、多元化的销售渠道、完善的物流体系和稳健的业绩表现，展现出了强大的市场竞争力和发展潜力。未来，随着全球电商市场的蓬勃发展和公司战略的不断推进，傲基股份有望成为跨境电商行业的佼佼者，为投资者创造更多的价值。

I. Company profile
AuGroup Shares as a focus on home furniture cross-border e-commerce business enterprises, in recent years in the industry. Founded in 2010, the company owns a number of furniture and home furnishing brands such as ALLEWIE, IRONCK, LIKIMIO, SHACERLIN, HOSTACK and FOTOSOK, and is committed to meeting the home furnishing needs of global consumers through high-quality products and excellent services.
Ii. Overview of offering information
According to the latest release of the offering information, AOGi shares will conduct the offering from October 31 to November 5, 2024, and intends to sell 29.8947 million H shares globally. In this offering, the Hong Kong public offering accounted for about 10%, and the international offering accounted for about 90%. The offering price range is HK $14.56 to HK $15.60 per offer share, with 300 shares per lot. H shares are expected to be officially listed on the Hong Kong Stock Exchange on November 8, 2024. The offering introduced cornerstone investors such as Lepod Logistics, laying a solid foundation for the company's future development.
Third, competitive advantage
1. Brand advantage: With a number of well-known furniture brands, product quality is excellent, loved by consumers.
2. Channel advantage: Diversified sales channels, not only limited to Amazon, but also actively expand other e-commerce platforms to reduce the risk of a single channel.
3. Logistics advantages: Through its subsidiary Shenzhen West Post Smart Warehouse Technology Co., LTD., it expands overseas logistics network, provides international logistics solutions for medium and large commodities, effectively reduces logistics costs and improves logistics efficiency.
4. Market advantage: Focusing on the core category of furniture, the market positioning is clear, can accurately capture consumer needs, and provide personalized products and services.
Iv. Financial data and performance
In recent years, the financial data and performance of AuGroup Shares are outstanding. Despite the certain operating pressure after the "Amazon title event", the company quickly adjusted its strategy and achieved a steady recovery in performance. According to the data disclosed by the company, the company will achieve 7.1 billion yuan in revenue and 223 million yuan in profit in 2022. In 2023, the revenue further rose to 8.683 billion yuan, and the net profit reached 520 million yuan. This performance fully demonstrates the company's profitability and development potential.
5. Market prospects
With the continuous development of the global e-commerce market and the change of consumer shopping habits, the cross-border e-commerce industry will usher in a broader space for development. As a leader in the industry, AuGroup will continue to adhere to the development route of "boutique + brand" and focus on improving product quality and brand influence. At the same time, the company will also actively expand the international market, strengthen cooperation with global e-commerce platforms, and promote the continuous growth of business.
Vi. Conclusion
As a new stock in Hong Kong, AuGroup shares have attracted much attention for their offering information. With excellent brand advantages, diversified sales channels, perfect logistics system and steady performance, the company has shown strong market competitiveness and development potential. In the future, with the vigorous development of the global e-commerce market and the continuous advancement of the company's strategy, AuGroup Shares are expected to become a leader in the cross-border e-commerce industry and create more value for investors.